Buyers find their homes in different ways. But which ones are the most popular, and should that change the way you advertise your home if you’re a seller? Based on the stats from our own office over the past year, buyers found their new homes in these ways:
Does print marketing for selling a home still matter?
Print media is still a great medium used to locate buyers. This method of marketing captures the passive buyer, as most Kiwis don’t have an interest in real estate. This buyer is simply browsing through the paper and discovers the property, and then becomes interested in buying.
Buying and selling your property is one of the biggest decisions you will make. It is vital to showcase your property on all fronts (online, newspaper) to find the very best buyer in the market.
Here at Team Thomas, we can have your home exposed twice
a week in the Southland Times. Contact us here to discuss that further.
Real estate agents are main way buyers find their house
By far, the most popular way that buyers found their house based on the stats from our own office is through the use of an agent. 42.4% of buyers found their home through their relationship with an agent.
What does this mean for me if I’m a buyer?
In this market, competition can be fierce among buyers with such a high demand and a low supply of homes coming onto the market.
A number of buyers are finding that by the time they enquire about a new listing or attend an open home, the new listing may already be sold or is under contract.
It is important to have a good relationship with an agent who is going to actively keep you updated with suitable homes that come onto the market. To give yourself a head start against other buyers, make sure you have all your ducks in a row prior to viewing properties.
Talk to a solicitor to ensure all the legal stuff is taken care of and obtain your pre-approval from your bank. That way, once a house that suits you comes up, your agent can get you in to see it right away.
What does this mean for me if I’m selling my house?
If you’re selling your home, you want to list with an agent you work well with and can prioritize your needs. Since buyers are finding their homes through agents, as a seller, you too should use an agent who can maximize your chances of getting the house sold.
It’s true that online and print marketing are still important. But while online and print marketing attracts people to your home, don’t underestimate the power of the team behind the agent you choose to work with.